Monday, January 9, 2017

Lyft Animated Short "June"

Happy New Year!

Cartoon Brew posted this delightful animated short back in December. I just had the chance to watch it and wanted to repost it here - it's directed by 'Paperman' director John Kahrs and a really beautiful example of branded content that achieves its purpose in promoting the product while still bursting at the seams with artistic merit.

Check out the full post, including an interview with the creators, on Cartoon Brew, and watch the making-of below.

I'm in full-steam-ahead mode with my portfolio and website, more updates to come soon!

© Gina Florio Sous 2017